Keyword research finds the words your future patients and clients actually type into Google and AI tools, then sorts them by what brings in business. It is the difference between ranking for searches that sound impressive and ranking for the ones that turn into appointments.
Where keyword targeting goes wrong
- Targeting broad, high-volume terms that bring browsers instead of buyers
- Missing the plain-language searches people use, because the site speaks in clinical or legal terms
- No targeting for the treatments, specialties or practice areas with the best margins
- Ignoring location modifiers and “near me” searches in every city you serve
- Several pages chasing the same keyword and splitting the rankings
- No tracking, so nobody knows which searches actually produce calls
A keyword map tied to revenue
Buyer-intent research
The searches people use when they are ready to book, not just curious.
Plain-language gaps
How patients and clients describe their problem, compared with how your site describes it.
Service and location mapping
One primary target per page, across every service and location, with no overlap.
AI and question searches
The longer questions people ask ChatGPT and Google, which feed AI answers.
Priority scoring
Each target ranked by value, difficulty and how close you already are.
Tracking
Rankings tracked for the targets that matter, reported in every monthly session.
Month one, and every month after
- KickoffWe agree on priorities and get access to the accounts that matter: Search Console, analytics, your site and your Google Business Profile.
- Seven to ten days of workWe build and map the keyword targets, then point the first round of page fixes at the searches with the most to gain.
- WalkthroughWe show you what changed and what it should move, in plain language.
- Monthly working sessionFrom month two, one session a month with the actual changes, rankings and leads.
Who we do this for
We work with established dental, medical, therapy and legal practices across the US, from single offices to multi-location groups.
SEO for dental practices · SEO for medical practices · SEO for therapy practices · SEO for legal practices
Common questions
How many keywords should we target?
Enough to cover every valuable service and location, and no more. For most businesses that is a focused set of primary targets plus the questions around them, not thousands of terms.
Do keywords still matter with AI search?
Yes, differently. AI tools answer longer questions, so we map those too, and the pages that rank in Google are often the sources AI answers cite.
Can you show us what we rank for now?
Yes. Month one starts with a baseline of where you rank today, so every change after that can be measured against it.
Works best alongside
On-page SEO
Put the keyword map to work.
Learn more →Content strategy
Plan pages around buyer questions.
Learn more →Competitive analysis
See who ranks for your targets.
Learn more →Keyword research, done right
Finding the searches that bring clients, not just clicks.
Read the guide →Rank for the searches that bring in business
Twenty minutes with Kimberly, free, no pitch deck. You will leave knowing the right next step.
Talk with Kimberly