Start with the kind of practice you run.
The discipline is the same everywhere. What actually breaks is not. Pick yours and I will show you the specific problems I find in that kind of practice, and what fixing them looked like for a real client with real numbers.
Not one of these? The Visibility Diagnostic works for any business. Book it for $175 and I will tell you what I find.
What I actually do
Five disciplines. In practice they are one job, because a problem in any of them makes the other four worth less.
Crawlability, indexation, sitemaps, canonicals, structured data, site speed. This is the layer that decides whether anything else you do is even visible. On one client the sitemaps had never been successfully indexed, which meant Google had no reliable map of the site for roughly eight months. Nothing on their dashboard said so.Usually where I start, because everything else compounds on top of it.
Google Business Profile, name and address and phone consistency across the citation ecosystem, location-level structured data, reviews, and the directory records you have never seen. For practices serving a defined area this is most of the game, and it is the work most agencies do partially.Includes getting profiles back when a previous agency still controls them.
Not volume. The specific language a person uses when they are describing a problem rather than shopping for a service. That usually means a real page per service or practice area, written for the person, and it usually means abandoning the obvious keyword everyone else is fighting over.Sometimes this means deleting content rather than adding it.
When someone asks an assistant for a recommendation in your category, the answer is assembled from your profile, your citations, your reviews and how plainly your site states what you do. It is winnable right now because most businesses have done nothing about it.Measured, not assumed. I will show you where you appear and where you do not.
Traffic that arrives and leaves is not a win. Where the booking sits, how many fields the form asks for, how many clicks to the thing you want them to do, what happens on a phone at eleven at night. I look at this in every engagement because it is frequently the largest single leak.The reason the diagnostic is called a Search and User Experience Visibility Diagnostic.
How an engagement runs
Three steps, in order, with the prices attached. No proposals, no discovery phase you pay for twice. You always talk to me before anything starts.
Why me instead of an agency
You are talking to the owner, and the owner does the work. Not an account manager, not a junior, not a team you never meet. When you email, I answer. When something breaks, I am the one who fixes it.
Fifteen years running an agency and more than 197 businesses across a lot of industries. What I have learned from that is mostly what not to do: not to chase the biggest keyword, not to bill for reports nobody reads, and not to take a client whose problem I cannot actually solve.
I will tell you when the answer is no. If your issue is social media growth, that is not my work. If your marketing is decided by a corporate parent, I am not going to be much use. I would rather say that on the first call than six weeks in.
Start with a Visibility Diagnostic
$175. Forty minutes with me, then a written summary of what is holding your site back and what to do about it. Every diagnostic includes things you can action this week without hiring me.
Book the $175 DiagnosticIf I cannot tell you what is wrong, I refund you.