For a local business, Google Maps is the front door. When someone searches for a dentist, a therapist or a lawyer near them, the three businesses in the map pack get most of the calls. Local SEO is the work of getting into those three spots and staying there, in every location you serve.
Why good businesses miss the map pack
- A Google Business Profile claimed by a former employee or an old agency, with the wrong categories or services
- Different names, addresses or phone numbers across directories, which makes Google less sure you are who you say you are
- No location pages on the website, or one generic page trying to rank for every city
- Reviews that stopped coming in, or reviews nobody has answered
- Competitors with more complete profiles, more photos and more citations, even with worse care
- Multi-location groups where one office ranks and the others are invisible
Everything Google weighs for local rankings
Google Business Profile
Ownership, categories, services, hours, photos, products and posts set up the way Google weighs them, for every location.
Citations and listings
Name, address and phone made consistent across the directories, health and legal platforms, and data aggregators that feed Google and AI tools.
Location pages
A real page for each office and service area, with local proof, schema and clear booking paths.
Reviews
A steady, policy-compliant way to ask for reviews, plus response templates your team can actually use.
Rank tracking
Tracking for the searches that bring in business, so you can see where you appear and how it changes month to month.
AI answer visibility
The same signals that win Maps help ChatGPT and Google AI Overviews name you when someone asks for a recommendation.
What it looked like for a dental practice
An independent dental practice in a mountain community now ranks in Google’s top three for 51 of its 63 tracked searches. Read the case studies →
Month one, and every month after
- KickoffWe agree on priorities and get access to the accounts that matter: Search Console, analytics, your site and your Google Business Profile.
- Seven to ten days of workWe secure and fix your Google Business Profile, clean up the listings that matter most, and set up rank tracking so progress is visible.
- WalkthroughWe show you what changed and what it should move, in plain language.
- Monthly working sessionFrom month two, one session a month with the actual changes, rankings and leads.
Who we do this for
We work with established dental, medical, therapy and legal practices across the US, from single offices to multi-location groups.
SEO for dental practices · SEO for medical practices · SEO for therapy practices · SEO for legal practices
Common questions
How long does it take to rank in Google Maps?
Profile and listing fixes often show movement within weeks. Reaching the top three for competitive searches usually takes a few months of steady work, depending on your market.
Can you help if we have several locations?
Yes. Multi-location businesses are a core part of what we do. Each location gets its own profile work, citations, page and tracking.
Do fake or unfair reviews hurt our rankings?
They can. We help report reviews that break Google’s policies and build a steady flow of genuine ones, which matters more over time.
Works best alongside
Denver SEO
Local search for businesses in the Denver metro.
Learn more →Authority building
Citations, press features and directory listings.
Learn more →Technical SEO
Schema, speed and indexing for location pages.
Learn more →Local SEO guide
How Maps rankings actually work, step by step.
Read the guide →See where you stand in Maps
Twenty minutes with Kimberly, free, no pitch deck. You will leave knowing the right next step.
Talk with Kimberly