The people who actually do the work
Synchronicity SEO is founder-led. Kimberly runs every engagement, and a small group of specialists she has worked with for years handles the pieces that need a dedicated expert. No account managers, no hand-offs to juniors, no offshore queue.
Founder and Lead Strategist
Kimberly Hogate
Kimberly founded Faceted Media in 2011 and spent fifteen years helping 197 businesses get found, fill their calendars and build digital foundations that hold up. Synchronicity SEO is where she narrowed that work to search: Google rankings, Maps, and the AI answers that now sit above them. She also leads Google Ads strategy on every account and was invited to Google’s Ads Research Panel.
She is hands-on by nature. She reads the code, fixes the tracking, and digs into the technical problems most agencies route around. She is a member of Google’s invite-only Ads Research Panel, has been featured in Forbes Advisor, and holds a degree in Broadcast Journalism from Columbia College Chicago, which is why her strategy always starts with the story a practice needs to tell.
Off the clock you’ll find her outdoors with her family and her dog, or coding something she didn’t strictly need to build.
“If you take things at the right pace, you can evaluate, review and find solutions in a strong, efficient way. Take a breath. The answer is usually right in front of you.”
Senior people, each with one job they do exceptionally well
Senior Project Manager
Karen M.
Karen keeps every engagement on schedule and every deliverable moving. She brings more than 25 years of marketing strategy from blue-chip corporations, public and private companies, charities and solo founders, with deep experience in audience segmentation, writing and design.
“I love helping people work out where they are and where they’d like to be, then plotting the way to get there.”
Off the clock: she lives by the sea and coaches open water swimming.
SEO Technical Specialist and Backlink Developer
Todd H.
Todd builds the authority that gets a practice taken seriously by Google and by AI search. He earns backlinks, citations and profiles that lift domain authority, and reworks on-page and off-page SEO until every one of Google’s requirements is checked off.
“When a site isn’t set up for SEO, I know it’s going to take work to straighten out. That’s where the work begins.”
Off the clock: a walking encyclopedia of music who travels for live shows.
Web Developer and GTM Specialist
Evan P.
Evan is a full stack software engineer who takes messy, overcomplicated setups and turns them into sites that are fast, trackable and easy to maintain. He handles site performance, Google Tag Manager and analytics, and deployments, so every lead can be traced back to where it came from. For ad accounts, that means GTM containers, conversion tracking and UTM conventions built to hold up.
“I like translating ideas into practical solutions without overengineering them.”
Off the clock: aviation and jiu jitsu, both of which reward the same attention to detail.
AI Research Assistant
Claude, by Anthropic
Yes, we work with AI, and we’d rather tell you how than pretend we don’t. Claude is the assistant Kimberly works alongside every day. It double-checks work for anything a person might miss, helps with Google Tag Manager and event tagging, writes and reviews website code, and builds the interactive dashboards clients use to watch their progress.
What it never does is make the call. Every recommendation, every change to your site and every word that goes out under your name is reviewed and approved by a person on this page first.
Off the clock: doesn’t have one, and has read more Google documentation than anyone reasonably should.
Search advice with a little personality
Talk with the person who’ll do the work
Twenty minutes with Kimberly, no pitch deck. You’ll leave knowing the right next step, and if Synchronicity isn’t it, you’ll hear that plainly.