Free guides for practice owners who want to understand their own search visibility before they hire anyone, including us. Start with the checklist, then go as deep as you like.
The 15-Minute Visibility Check
Twelve yes-or-no checks across Google, Maps and AI answers. Fifteen minutes on your phone, no logins shared with anyone, and every “no” points to a specific fix.
Get the free checklist- Maps: whether you show up in the top three, and whether your Google Business Profile is actually yours
- Google search: service pages, location pages, Search Console access and mobile speed
- AI answers: whether ChatGPT names you and Google’s AI Overview cites you
- Proof: whether you can count the calls and forms that come from search
Hiring and budgeting
How much does SEO cost in 2026?
What practices actually pay, what drives the number, and when cheap SEO ends up costing more.
Read the guide →How long does SEO take?
A realistic timeline for what moves first, what takes months, and what to expect along the way.
Read the guide →What is an SEO audit, and do you need one?
What a real audit covers, what it should cost you in time, and what to do with the findings.
Read the guide →Getting found locally and in AI search
Local SEO: a complete guide
How Google Maps rankings work and the steps that move a practice into the top three.
Read the guide →What is generative engine optimization?
How AI answers decide which businesses to name, and what it takes to become one of them.
Read the guide →Technical and content guides
Technical SEO for business owners
The site issues that block rankings, explained without jargon, and which ones to fix first.
Read the guide →How to do keyword research in 2026
Finding the searches your patients and clients actually type, and the ones worth ranking for.
Read the guide →Link building strategies that work
Citations, directory listings, press features and authority building done the durable way.
Read the guide →New guides go out to the newsletter first. Join the list.
Rather have someone look at it with you?
Under the Hood is one hour inside your accounts with Kimberly. She fixes the first one or two things live and sends a ranked list of the rest. $500 one-time.
See Under the Hood