For when something breaks and it cannot wait for a strategy call.
You have probably already tried the help center. The chatbot that loops you back to the same article. The community forum where someone had this exact problem in 2019 and nobody ever answered. The twelve-page support doc that assumes you know what a DNS record is. Being told it is the other platform’s fault, by both platforms. This is the page for after all of that.
Can I help with this?
Tap everything that applies. I will tell you honestly, including the times the answer is no.
Meta Business Suite, Google Business Profile, an ad account, or an old employee still owns it
This is the most common thing I get called about, and it is almost always recoverable. The usual cause is that ownership sits with a personal profile that has left the business, or a verification step got half-finished years ago. There is a documented recovery path for every platform, the hard part is knowing which one applies and not tripping the automated rejection.
Suspended, unverified, or showing the wrong information
Suspensions almost always trace to something specific: an address that does not match your other listings, a service-area setting, a category change, or a bulk edit that looked automated. Reinstatement works when the appeal names the actual cause. It usually fails when it is a generic plea.
Google Ads running but not converting, or you cannot tell if it is
Nine times out of ten the ads are not the problem, the measurement is. Conversions firing on the wrong event, or not firing at all, means you have been optimizing against noise. We find out what is actually being counted before touching a single bid.
Tag Manager, Google Analytics, conversions that stopped reporting
Tracking usually breaks silently during a site change, a consent-banner update, or a plugin conflict, and nobody notices for weeks. The fix is rarely difficult once you can see which tag is failing and why. Getting a clean baseline back matters more than it sounds, because every decision after this depends on it.
Indexing problems, coverage errors, a manual action, or pages disappearing
Search Console tells you something is wrong without telling you what to do about it. Most of what it flags is harmless; a small amount is urgent. Knowing which is which is the whole job, and it is worth forty minutes rather than three weeks of forum reading.
Failing Core Web Vitals, or it simply feels sluggish
Speed problems are usually two or three specific things, not a hundred small ones. Oversized images, a render-blocking script, or a plugin doing work it should not. The report you have probably already run tells you the symptoms; the call is where we work out the cause.
Fake, retaliatory, or from someone who was never a client
Google removes reviews that break its policies, but it will not act on “this is unfair.” It acts on a specific policy violation, named correctly, with evidence. That is a very different letter to write, and the success rate is much higher.
Old addresses, a closed location, or personal details you want gone
Business information spreads across dozens of directories and they copy each other, so fixing the big three does not fix it. We work out which source is feeding the rest. Personal information removal is a separate process with its own route, and there is a real one.
A site that has to move, or email and DNS behaving badly
These are the ones where the cost of doing it wrong is highest, which is exactly why they get rushed. Migrations lose rankings when redirects are guessed rather than mapped. Email and DNS problems are usually one record, but finding which one matters.
It does not fit any of these, or you are not sure how to describe it
Send it anyway. Genuinely. Half of what I get called about does not fit a neat category, and “I do not know how to explain it, it just is not working” is a perfectly good starting point. If it turns out I am not the right person, I will tell you who is.
Something on the site needs updating or has gone wonky
Hours that changed, a service you no longer offer, a new location, a page that started rendering strangely after an update, or a form that quietly stopped sending. These are small jobs and they are worth doing properly, because the ones that look cosmetic often are not, a broken form or wrong hours costs you real enquiries every week it sits there.
If it is genuinely a five minute change, I will tell you that and show you how to do it yourself rather than charge you for it.
A white screen, an error page, a security warning, or an expired certificate
This is the one that costs money by the hour, and it is usually one of a handful of causes: an expired SSL certificate, a plugin or theme update that conflicted, a hosting account that lapsed, or a PHP version change. Most of these are recoverable quickly once you know which it is.
Bring your hosting login if you have it. If you do not know who your host is, that is fine, we can find out on the call.
A previous agency or freelancer still owns your site, your listings or your ad accounts
This is one of the most common calls I get, and it is almost always resolvable. Every major platform has a documented ownership recovery route, and none of them require the other party to cooperate. What they do require is knowing which route applies and having the right evidence ready.
You do not need to have fallen out with anyone for this to be worth doing. Plenty of people just want their own assets in their own name before they move on.
ChatGPT, Google AI Overview or Perplexity do not mention you, or they get you wrong
AI assistants do not read your website the way Google does. They lean heavily on directories, citations and structured data, which means a business can rank perfectly well in search and still be invisible in an AI answer, or worse, be described with an old address or a service you stopped offering.
This is fixable, and it is the part of the field I am most invested in. I can show you exactly what the assistants currently say about you and where they are getting it from.
Followers, engagement, content calendars, influencer work
This one is not mine, and I would rather say so than take your money. I do search, AI visibility, local presence and the technical side of websites. Social growth is a genuine specialty and I am not it. Look for a social media manager who works with practices like yours, and if you want, send it anyway and I will happily point you at what to look for in one.
Tell me what broke
No payment up front. Describe it below and you will hear from me by the end of the next business day with an honest yes or no. A yes comes with a link to pay a $750 deposit that goes toward the fix, then you pick a time. If it will run more, you get a fixed quote to approve first. If I cannot fix it, you do not pay.
Got it.
I read every one of these myself. You'll hear from me by the end of the next business day with an honest answer on whether I can fix it.
Rather email? kim@synchronicityseo.com
Someone who will actually own it
Appointments are usually available soon, and urgent work jumps ahead of scheduled projects. I am not going to promise you a number of hours, because every situation is different: some things I can get into within days, some need a couple of weeks to onboard properly, and I would rather tell you that than sell you a guarantee I might miss.
What I will promise is the part that actually matters. A real person takes the whole thing on and works it through to an answer, and explains it in language that makes sense. Not a chatbot. Not a link to a user guide. Not being told it is another department’s problem. The call itself is where I diagnose it, so you leave knowing what is actually wrong. Sometimes the answer is that it is smaller than you think and you do not need me at all.
Locked out of your own accounts
The most common call we get, and the most frustrating one to be on the other end of. Your business, your data, and no way in.
Meta Business Suite ownership
A former employee, an old agency, or a personal profile nobody has access to now owns your business assets. We work the recovery and ownership-transfer process and get the account back under your control.
Google Business Profile verification
Verification failing, postcards never arriving, video verification rejected, or a profile someone else claimed. We handle the appeals and documentation until it is verified and yours.
Analytics and Ads account access
Google Analytics, Ads, Search Console or Tag Manager sitting under an account nobody can reach. We untangle the permissions and put ownership where it belongs, with you.
Tracking and ads that stopped working
Ads not working
Spend going out, nothing coming back. Usually conversion tracking that broke, targeting that drifted, or budget going to the wrong campaign entirely. We find it before you spend another month funding it.
Google Tag Manager and tracking
Tags misfiring, duplicate events, conversions that stopped reporting, or a container nobody has touched since it was installed. Broken tracking means every decision after it was made on bad data.
Analytics setup, any setup
GA4 configured properly from scratch, or an existing property fixed. Goals, conversions, cross-domain, and reporting that actually answers the question you are asking.
Search Console errors piling up
Coverage errors, pages excluded, structured data warnings, mobile usability failures, or a manual action you did not know you had. Most of it is noise and some of it is quietly costing you indexation. We tell you which is which and clear what matters.
A site that loads too slowly
Core Web Vitals failing, images nobody compressed, plugin bloat, render-blocking scripts, or a host that cannot keep up. Speed is a ranking factor and, more importantly, the reason people leave before your page finishes loading.
Reputation and information you want changed
These are the ones people tell us nobody else would take on.
Getting Google to look at a bad review
Reviews from people who were never customers, competitor attacks, or a pile-on after a dispute. Anyone can hit the flag button in thirty seconds and get auto-rejected. The work is building the documented policy case and pushing it through the escalation paths that put it in front of an actual person.
Personal information found online
Your home address, phone number or family details surfacing in search results and data broker sites. We run removal requests and, where removal is not possible, work on suppression.
An old address that will not die
You moved, and the internet did not. Old addresses stuck across directories, maps, data aggregators and industry listings, quietly sending people to the wrong place and confusing Google about who you are.
Things that have to happen fast
Urgent site migration
You need to be off your current host, platform or developer quickly. Migrations done in a hurry are where rankings go to die, so this is the one most worth handing to someone who has done it before.
Email problems
Mail not sending or landing in spam, DNS and DKIM records wrong, forms that stopped delivering, or a domain move that broke everything. Usually a records problem and usually fixable same day.
New service, rapid ranking
You launched something and need it findable now rather than next quarter. There are legitimate ways to move fast on a new page, and we will be straight with you about what is realistic in the timeframe you have.
Checking on your current agency
People come to us quietly to ask whether what they are paying for is real. We will look at the work, the reporting and the account, and tell you honestly whether you are getting value, being overcharged, or being handed a dashboard that flatters someone. No pitch attached, and no obligation to leave whoever you are with.
Or just: where do I actually rank?
Sometimes there is no crisis and you simply want a straight answer nobody is selling you something around. We will pull your real positions, your local pack presence, and whether AI assistants mention you or your competitors, and send it over.
How it works
No payment up front. You describe what broke, and I read every request myself.
- You describe what broke. The form at the top of this page takes about two minutes. The more you tell me about when it started and what changed right before, the faster I can answer.
- By the end of the next business day, you get a yes or no. A yes comes with a link to pay a $750 deposit that goes toward the fix, then you pick a time. A no comes with who to go to instead and what to ask them.
- From $750. Most rescues land between $750 and $1,500. If yours will run more, you get a fixed quote to approve before any extra work starts.
- If I cannot fix it, you do not pay. And you get the write-up: what was wrong, what was done, and what to change so it does not recur.
What we will not promise
Every person who has sent me a rescue request has left with something they could use, even when the honest answer was that their exact problem was not one I could solve. That is the promise: real assistance and a real direction, every time. Not a guarantee that every problem has a fix.
We do not remove reviews and nobody can remove one simply for being negative. What we do is build the evidence that a review breaks Google’s own policies and get that case escalated to a human instead of an automated rejection. Sometimes that works and sometimes Google disagrees with us. Personal information can often be removed and sometimes only suppressed. A migration caught early usually recovers fully; one discovered six months later is a rebuild. We will tell you which situation you are in before you spend anything, including when that answer costs us the work.
Questions people ask before sending one
Usually not, and never over email or a form. Most of what I do is through proper access: you add me as a user on your Google Business Profile, Search Console or ad account, with whatever permission level you are comfortable with, and you can remove me the moment we are done.
If something genuinely requires a shared credential, we will sort it out in writing first and use a password manager rather than a message.
Most of the time, it does not matter. Web development and hosting are part of what we do, so server settings, DNS, SSL, email delivery, plugin conflicts and broken code are things we fix directly, not things we pass along.
The exception is when only someone else can make the change: a host that locks a setting, a developer or former agency holding the logins, or a platform that only its owner can edit. Then I tell you exactly who to contact and what to ask for, with written instructions they can act on, so you are never relaying something you do not understand. If the fix belongs to someone else, the instructions are on me.
Either way, you get a straight answer on whose problem it is. Most people in this spot have been bounced between companies because nobody would say that plainly.
Then I will say so, and it will not have cost you anything to find out. That happens more often than you would expect, and it is a good outcome.
Then you do not pay. The one thing I will not do is take your money and shrug.
Appointments are usually available soon and urgent work jumps ahead of scheduled projects, but I am not going to promise you a number of hours. Some problems I can get into within days; some need a couple of weeks to onboard properly. I would rather tell you that than sell you a guarantee I might miss.
No. Plenty of rescue jobs are one-off and end when the problem is fixed. If it turns out your site has deeper issues worth working on, I will mention it once and then leave it alone.