Google Ads and PPC
Most ad accounts lose money in the details: loose match types, bidding trained on bad conversion data, one campaign stretched across every location. We build and manage Google Ads accounts at the level where those details get fixed, alongside your organic search, by the same senior team.
Spending on ads is easy. Knowing what a lead costs is not.
You are spending, but cannot say what a lead costs
The dashboard shows clicks and conversions. Nobody can tell you which ones became clients.
Your agency bills a percentage of spend
The more you spend, the more they make. That is not the same goal as yours.
Every location shares one campaign
Your strongest market eats the budget and the others starve.
Automated bidding is chasing the wrong thing
If spam forms and ten-second calls count as conversions, Google learns to buy more of them.
Six parts of a paid search program, handled together
Account architecture
Campaigns structured by service, location and intent. Tight ad groups, deliberate match types and negative keyword lists, so the ad matches the search and the budget goes to buyers.
Advanced bidding strategies
Target CPA, target ROAS and value-based bidding, set only after the conversion data is verified. Portfolio strategies and seasonality adjustments where they earn their place, manual control where automation does not have enough data yet.
Multi-location and nationwide accounts
Location-level campaigns, budgets and geo-targeting. Radius and ZIP targeting, location assets tied to each Google Business Profile, and a landing page per market, so every office gets its own fair shot.
Retargeting
Audiences built from the pages people visited, with sequenced messaging, frequency caps and exclusions for existing clients. Google restricts personalized ads in health-related categories, so medical and therapy practices get compliant alternatives instead of a policy strike.
Tracking and attribution
Google Tag Manager containers built or rebuilt, GA4 events, conversion actions, call and form tracking, and a UTM convention applied to every link. Each lead traces back to the campaign, ad group and keyword that produced it.
Landing pages and user flow
Pages built for the search that triggered the ad, with a clear booking path. Better pages raise Quality Score, and a higher Quality Score lowers what you pay per click.
Bidding is only as smart as the data you feed it.
Tracking comes first
This is where most accounts go wrong, and it is the first thing we fix. The order matters.
Find. We go inside your Google Ads, Tag Manager and analytics accounts and check what is being counted as a conversion, and whether it should be.
Fix. Tracking is rebuilt in GTM, the account is restructured, and wasted spend is cut. You get a walkthrough of every change.
Compound. Once the data is clean, bidding strategies are stepped up and tested. One working session a month shows what moved and why.
What this looks like in practice
A mediation firm operating across 31 US markets, running significant Google Ads spend. Some campaigns were ours. Some were not.
We corrected demographic targeting that had been set to the wrong age bracket entirely, turned off Display Network and Search Partners that were spending budget on parked domains, paused the highest-clicked and lowest-converting landing page, and moved the booking calendars from two clicks deep onto the landing pages themselves.
Same client, same markets, same time period. The only variable is who built the campaign. Read the case studies
Your ads and your SEO should be sharing notes
Most businesses hire one agency for ads and another for SEO, and the two never talk. Here the same people run both.
Search terms from the ad account feed the SEO keyword plan, so content targets phrases already proven to convert. Ads cover the searches where you do not rank yet, and pull back as organic rankings arrive. Stronger service pages lift organic rankings and ad Quality Score at the same time.
Kimberly leads strategy on every account and was invited to Google’s Ads Research Panel. Evan P., web developer and GTM specialist, builds the tracking. Meet the team
Kim helped us increase our leads, successfully complete a full rebrand, and dramatically improve our Google rankings with her exceptional SEO and Google Ads strategies.
M. C., home organization company, Google review
Included in your engagement. Never a percentage of your ad spend.
There is no separate ads fee. Google Ads management is part of implementation: $2,500 a month, stepping down to $1,500 after six months. You pay Google directly, with no markup on ad spend, ever.
The account stays in your name. Campaigns, history and data are yours if the engagement ends. Month to month, with 30 days notice. Full pricing and timeline
Common questions
No. Google Ads management is included in the monthly engagement, and you pay Google directly with no markup.
You do. The account, its history and every piece of data stay in your name, even if the engagement ends.
Yes. We keep the account history, since Google’s bidding relies on it, and restructure from the inside.
Yes. Multi-location accounts nationwide are a large part of this work, with budgets, targeting and reporting split by market.
Ads can produce leads within weeks. SEO takes months and then keeps compounding. Most clients run both and shift budget toward organic as rankings arrive.
Google limits personalized advertising in health-related categories. We build campaigns that stay inside those rules and still reach the right people.
Tracking and structure are fixed in month one. Automated bidding then needs a few weeks of clean data to settle before performance is judged.
Keep exploring
Paid search works best alongside the rest of the program.
Find out where your ad budget is leaking
Twenty minutes, no pitch deck. Tell Kimberly what you are spending and what you are getting, and you will leave knowing the right next step.
Free · 20 minutes