Competitive analysis answers the question every business owner asks eventually: why does the business down the street show up above us? We look at exactly what the businesses outranking you are doing, in search, in Maps and in AI answers, and turn it into a plan to pass them.
What usually explains the gap
- Their Google Business Profile is more complete, with better categories, more photos and more recent reviews
- They have a dedicated page for the service you both offer, and you have a paragraph
- More directory listings, citations and local links point to them
- They show up in AI answers because more sources describe them clearly
- Their site loads faster on a phone and is easier for Google to read
- They have been consistent for longer, and consistency compounds
A clear picture, then a plan
Search and Maps comparison
Who ranks for the searches that matter to you, where, and by how much.
Profile and review benchmarks
Categories, photos, review count and velocity compared side by side.
Content and page gaps
The services and questions competitors cover that you do not.
Authority and citations
Where their links and listings come from, and which ones you can earn too.
AI answer check
Which businesses ChatGPT and Google AI Overviews name for your key searches, and why.
Prioritized plan
The short list of moves most likely to close the gap first.
Month one, and every month after
- KickoffWe agree on priorities and get access to the accounts that matter: Search Console, analytics, your site and your Google Business Profile.
- Seven to ten days of workWe benchmark you against the businesses that outrank you for your most valuable searches and fold the findings into the plan.
- WalkthroughWe show you what changed and what it should move, in plain language.
- Monthly working sessionFrom month two, one session a month with the actual changes, rankings and leads.
Who we do this for
We work with established dental, medical, therapy and legal practices across the US, from single offices to multi-location groups.
SEO for dental practices · SEO for medical practices · SEO for therapy practices · SEO for legal practices
Common questions
Is this a standalone report?
It is part of how every engagement starts. If you only want a one-time look, Under the Hood covers the biggest gaps in one hour.
Will you copy what competitors do?
No. We learn from what works for them and build something better that fits your business. Copying keeps you in second place.
Can we name the competitors we care about?
Yes. Tell us who you are worried about and we will include them alongside the businesses Google actually ranks above you.
Works best alongside
Keyword research
The searches worth competing for.
Learn more →Local SEO and Maps
Win the map pack.
Learn more →Authority building
Earn the citations competitors have.
Learn more →Closing the authority gap
The link and citation work that holds up in 2026.
Read the guide →Find out why they rank above you
Twenty minutes with Kimberly, free, no pitch deck. You will leave knowing the right next step.
Talk with Kimberly